What Is Sundog Aviation?

What is Sundog Aviation group? One of the unique privileges associated with flying aircraft was the view from the cockpit. Wonderful cloud formations, observing the dance of lighting at altitude during an evening thunderstorm, a full moonrise after dark, and the colors associated with so many sunsets.

The name was drawn from the fascination with the “sundogs” that often would appear on opposing horizons from the setting sun. The scientific name for this phenomenon is “Parhelion”. The founding father Jim Cannon chose Sundog Aviation as the name for the business when it was formed in January 2014. Jim Bennett and Bill Mcbride acquired the business in January of 2022, renaming it Sundog Aviation group to reflect their combined offerings.

This website contains many thoughts, offerings, and best practices for aviation operations. The mission of this boutique consultant group is to provide relevant safety information and guidance to flight and ground operations as well as Fixed Base Operators (FBO’s) that are searching for assistance in the enhancement of their Safety Management Systems and Organizational Goals.

Jim Bennet Sundog Aviation

Jim Bennett

Principle Consultant
Jim.Bennett@sundogav.com

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Bill McBride Sundog Aviation Group

Bill McBride

Principle Consultant
Bill.McBride@sundogav.com

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AVIATION SAFETY IS A JOURNEY

Sundog Aviation Group offers over 85 years of leadership experience to help guide you to make informed decision, and capable of engaging at higher levels as appropriate.

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Sundog Aviation Group
3380 S. Bay Hill Drive • Center Valley, PA 18034 USA
Tel: (206) 972-9130 • jim.bennett@sundogav.com
Tel: (678) 725-0981 • bill.mcbride@sundogav.com

Copyright © 2022 – 2025 Sundog Aviation

Jim Bennett

Principal Consultant

As a teenager growing up in a small town in Upstate New York, Jim was intrigued with airplanes, often going to the small general aviation airport to watch the activity. When he finally got a ride in a Cessna 150, he was hooked. He began taking flying lessons at age 17. To offset the expensive flight training costs he assisted maintenance with regular inspections. With purpose, Jim worked aggressively to earn ratings and build flight time, regularly towing gliders, and ferrying aircraft from the factory in Wichita back to the East Coast. After earning his Commercial and Flight Instructor ratings, Jim secured a Flight Instructor / Charter Pilot job flying various Cessna and Piper aircraft. The journey began.

Jim landed his first business aviation position flying a Beechcraft King Air C-90 starting a career that earned him type ratings in 11 different aircraft that included long range and ultra-long-range business jet aircraft from Bombardier, Dassault, Gulfstream, and Boeing. Thirty years of his 40+ year career, Jim held key leadership roles at CIGNA, TAG/Aviation Methods, and Starbucks. His duties included personnel selection and staffing, staff development, development of standard operating procedures for all operational disciplines, implementation of financial controls, aircraft acquisitions, and aircraft completion monitoring. Unique to his leadership experience was development of several large ground-up purpose-built hangar facilities in support of client multi-aircraft fleets.

Jim was a founding member of the Pacific Northwest Business Aviation Association having served on the Board for 10 years, 5 years as Chairman. As Chairman, he was a catalyst in developing the PNBAA Annual Charity Golf Event and PNBAA Safety Day, both widely attended by the Northwest Business Aviation community. In 2018, Jim was recipient of the NBAA Silk Scarf Award in recognition for his work with the PNBAA. He also served as Chairman of the Curriculum Committee for the Seattle Museum of Flight after school program focused on STEM. This program was developed allowing High School Juniors and Seniors choosing to earn college credits for college.

Bill McBride

Principal Consultant

As a young adult, Bill was intrigued with muscle cars and classic vehicles, which made an easy transition to aviation maintenance. Intrigued by technology and engineering, Aviation became his passion. His first adventure with New Haven Airways included time spent with the flight schools Cessna and Piper products, advancing to Turbo Commanders and Twin Otters. Bill spent time in a small engine and propeller overhaul company, learning skills in engine assembly, cylinder machining, quality control, ground testing as well as the propeller division. Bill eventually found his calling with a management company assigned to two large corporations that flew helicopters and Hawker Siddley aircraft before joining a Fortune 50 company, aspiring to Director positions in both companies.

While Bill started on small general aviation equipment, he has worked on both fixed and rotary wing equipment throughout his 40+ years in aviation. His duties included flight, maintenance and operations, staff development, training, financial and operational controls, standards, contract administration, construction, and building maintenance, as well as fixed and rotary wing acquisitions and sales. Unique to his leadership experience was being part of a management company throughout the 80s, leading departments and integration teams for multiple companies with differing philosophies, all focused on being best-in-class. His final adventure included 24 years with The Home Depot, where he held the Senior Director role responsible for a base operation in GA with remote bases in CA and PA, as well as operated a fixed base operation for fuel sales to vendors and transient visitors.

Bill has served on several Advisory Boards, that include Sikorsky, Honeywell, British Aerospace, Bombardier, and Dassault. He served on NBAA’s CAM Governing board, NBAA’s Maintenance Committee, Georgia Business Aviation Association (GBAA), and a Board of Director driving the Corporate Aviation Association (CAA) fuel program. Bill was a guest speaker at the first ABACE Business Aviation Conference, NBAA Leadership Conference, IS-BAO Conference, NBAA Schedulers & Dispatchers Conference, and ARTEX Aviation Safety & Support Safety Seminar in partnership with Delta Airlines. He served on the Technical College System of Georgia (TCSG), advancing educational programs, classroom aids, and business planning guidance throughout the state. Bill played a leadership role in the 1995 Cessna Special Olympics Airlift and served on the 2009 and 2011 NBAA’s Business Aviation Convention sub-committee, leading both large-scale volunteer endeavors that provided playgrounds to underserved communities.

In 2022, Bill received the NBAA Silk Scarf in recognition of his contributions to the industry.